Secret #6 - Why a YES has no value?

Black BELT negotiators know how to turn an agreement into concrete actions. It makes sense, right!

But we often stop negotiating when we get the first "Yes", we shake hands, and we pride ourselves on the outcome.

Our studies show that a "Yes" has very little value when it comes to getting an agreement.

So what to do after our first "Yes"? What is the secret and science behind getting your agreement implemented?

How to ?

In our transformation programme, we are teaching the Formalise Technique.

Record any agreement, as soon as it is satisfactory. Write a contract, use a flipchart, confirm immediately by e-mail. Finally, formalize the "How": How your solution will be implemented.

Why ?

Because a "Yes" does not have any value most of the time. In many cases people say "Yes" just to move on, to please you or to avoid conflict. But when it's getting down to action, then you realize the "Yes" was not quite what you thought. According to our study (1), 79% of the time, when people say "yes", they mean to either move on to another subject or to say yes to their version or understanding of the agreement

If you get a "Yes" then focus on How you will implement the "yes".


"As we agree on this point, I suggest formalizing its implementation as follows..."

Dad; "Are you going to clean-up your room, Son?", 

Son. "Yes, Dad", 

Dad: "Ok, how would you suggest you do it?"

Summary ?

  1. Wait for an agreement, i.e. a YES
  2. Then work with your counterpart to formalize the implementation of the YES
  3. Have them reformulate the implementation

Video e-Learning

  • Scientificaly proven 6 Acts methodology based on our experience
  • Adpatable to every negotiation situation
  • 28 experts negotiators techniques available on-demand
  • Pragmatic solutions to progress at your own pace

245 euros

  • E-Learning video training (duration 4h35)

  • Includes prepation templates for preparing your negotiations

  • Highlight on the key elements to remember
  • On-line quizz to validate your progression
  • Delivers a social-network compatible certificate


  1. "A negotiation system for the manager that proves its value", Thesis, Stéphane Royer, 2020

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