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Do you know what is really valued in Negotiation?

Updated: Oct 30

Negotiation is an essential part of our daily lives. Whether you are making a deal with a client, discussing a salary raise with your boss, or simply trying to resolve a conflict with a friend or family member, negotiation skills are crucial. But have you ever thought about what is really valued in negotiation? Is it the tangible value, such as cost or revenue, or is it the intangible value, such as trust or fairness?

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