Train the trainer
Build Negotiation Capability. From the Inside.

Adopt our proprietary methodology and empower your internal trainers to sustainably develop your teams ’ skills
The 2-day onsite full program including the certification
Coaching tools and techniques to boost your teams
1 year access to e-learning journey
“The Science of Negotiation Secrets” book by Dr. Royer
Your value



One standard. One language
The Train-the-Trainer approach establishes a shared negotiation doctrine, reducing variability in practices, aligning behaviors, and ensuring consistent decision-making and value protection across the organization.

Long-Term ROI and Cost Efficiency
By building internal capability, leaders significantly reduce long-term training costs while increasing impact, ensuring negotiation expertise remains current, measurable, and embedded in daily operations.

Why Leaders invest in our train the trainer program
Because negotiation capability only scales when it is owned internally.
Leaders invest in this program to embed a proven, scientifically validated negotiation method into their organization, rather than relying on repeated external interventions. The Train-the-Trainer format equips internal experts to deliver consistent, high-impact negotiation training while preserving methodological rigor and measurable results—including the proven +132% value capture.
Beyond content mastery, participants learn how to teach, coach, and assess negotiation behaviors, ensuring that standards remain high and learning translates into real-world performance. This creates a sustainable capability, reduces long-term training costs, and aligns negotiation practices across functions, regions, and seniority levels.
For leaders, this program is a strategic investment.
It transforms negotiation from a one-off skill into a durable organizational asset.
Your benefits



1 year access to e-learning journey

“The Science of Negotiation Secrets” book by Dr. Royer

2775
euros
per person for 3 days
The Programme
They did it!
408
Duration
3 days
Completion
100%
Satisfaction
100%
# | Title | Content | Duration | |
|---|---|---|---|---|
1 | Introduction | Connexion, intruduction and explaining Why negotiation? | 30 | |
2 | The secret of the dynamic model | Definition of negotiation and review any situation
with the 7-act(c) mode and definition of Needs | 60 | |
3 | First simulation | First simulation to define the Reference | 60 | |
4 | Analyse Act | The Analyse act with 5 techniques validated by science | 60 | |
5 | Exercise and simulation | Practice and do a coached simulation | 60 | |
6 | Attention Act | The Attention act with 2 techniques validated by science | 30 | |
7 | Exercise and simulation | Practice and do a coached simulation | 60 | |
8 | Ask and Argue Act | The Ask and Argue phase with 3 techniques validated by science | 30 | |
9 | Exercise and simulation | Practice and do a coached simulation | 60 | |
10 | Assist Act | The Assist Act with 4 techniques validated by science | 30 | |
11 | Exercise and simulation | Practice and do a coached simulation | 60 | |
12 | Adjust Act | The Adjust Act with 3 techniques validated by science | 30 | |
13 | Exercise and simulation | Practice and do a coached simulation | 60 | |
14 | Accept Act | The Accept Acrt with 3 techniques validated by science | 30 | |
15 | Exercise and simulation | Practice and do a coached simulation | 60 | |
16 | Wrap-up | Summary, discipline, certification and follow-up | 30 | |
17 | Coaching principles | Review the questions and principles of coaching | 60 | |
18 | The Sequence | Review the step by step coaching | 120 | |
19 | Simulation | Simulate a coaching | 120 | |
20 | Conclusion and follow-up | Final advices and review of inness standards | 120 |









