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Why you should start our negotiation journey, and what's in it for you

Why you should start our negotiation journey, and what's in it for you

Why you should start our negotiation journey, and what's in it for you

Why you should start our negotiation journey, and what's in it for you

This book presents a scientifically validated, modern, and operational negotiation method derived from the analysis of four centuries of negotiation literature, forty major models, and 250 contemporary studies. It resolves long-standing contradictions in the field—BATNA, first offer, framing, emotional management—and provides 22 practical secrets that can be immediately applied by leaders, managers, and procurement professionals.

Negotiable Parameters

Negotiable Parameters

Negotiable Parameters

Negotiable Parameters

Negotiable Parameters

Negotiable Parameters

Negotiable Parameters

Negotiable Parameters

Negotiable Parameters

Negotiable Parameters

Authors:  Roger Fisher, William Ury, and Bruce Patton

Core Idea:

Core Idea:

Core Idea: