𝗬𝗼𝘂𝗿 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗶𝘀 𝗴𝗼𝗻𝗲 𝗮𝗳𝘁𝗲𝗿 𝟯 𝗱𝗮𝘆𝘀. 𝟳𝟱% 𝗶𝘀 𝗹𝗼𝘀𝘁.

That’s not a slogan. That’s the 𝘧𝘢𝘮𝘰𝘶𝘴 “forgetting curve”, first observed by Hermann Ebbinghaus more than 100 years ago. Your brain is simply not designed to remember a 2‑day firehose of slides and role‑plays. 

Yet companies still spend millions on one‑shot negotiation trainings… …and act surprised when nothing changes at the table. 

After 3 days, most people are back to: 

• conceding too fast, 

• arguing instead of listening, 

• confusing “price” with “value”, 

• letting emotions run the show.

👉 𝗜𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻, 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘄𝗮𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝗱𝗴𝗲𝘁. 

You might as well throw the money out of the window — fewer logistics, same impact. 

At 𝗜𝗻𝗻𝗲𝘀𝘀, we stopped selling “events”. We give people a full 1‑year negotiation journey: 

• short theory blocks

• exercises and real‑life cases

• quizzes and nudges

• tools and AI

• Cheat-sheets

• Video updates, upgrades, tips and tricks

• live Q&A on actual deals 

Because real behavior change only happens with repetition, emotional safety, and debriefs between real negotiations – not in a hotel room twice a year.

𝘛𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘱𝘢𝘳𝘵 𝘯𝘰 𝘰𝘯𝘦 𝘱𝘶𝘵𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘣𝘳𝘰𝘤𝘩𝘶𝘳𝘦: You don’t need 𝘮𝘰𝘳𝘦 trainings. You need longer journeys and smaller, repeated wins.

𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝘄𝗵𝗼 𝗱𝗶𝘀𝗮𝗴𝗿𝗲𝗲𝘀: In your experience, what destroys more negotiation impact – the way we train, or the way we fail to reinforce afterwards? 

#negotiation #procurement #learninganddevelopment #b2b #suppliermanagement #sales #training