here’s the uncomfortable truth 👇 When a counterpart backs out after the agreement, it’s rarely about price, terms, or workload. It’s about fear . Fear of commitment. Fear of loss of control. Fear of discovering that your “yes” and their “yes” were never the same thing. In "The Science of Negotiation Secrets", one idea hits hard: “Yes” is not validation — “Exactly” is. A “yes” without alignment of needs, limits, and execution steps is nothing more than polite noise. And here