Yesterday I wrapped up a negotiation in 15 minutes. Target achieved, supplier smiling, team relieved. I should have been happy. Instead, that little voice: “𝘐𝘧 𝘵𝘩𝘦𝘺 𝘴𝘢𝘺 ‘𝘺𝘦𝘴’ 𝘴𝘰 𝘧𝘢𝘴𝘵… 𝘥𝘪𝘥 𝘐 𝘴𝘦𝘵 𝘵𝘩𝘦 𝘣𝘢𝘳 𝘵𝘰𝘰 𝘭𝘰𝘸?” This is where most negotiators get it wrong. They do one of two things: 1️⃣ Beat themselves up for days. 2️⃣ Reopen the price and destroy trust. 𝐓𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐭𝐡𝐢𝐫𝐝 𝐰𝐚𝐲. If the deal meets ambitious objectives you defined