“Trust is earned in drops and lost in buckets.” But here’s what I see in real negotiations 👇 Most buyers swing between two extremes: 𝘵𝘰𝘰 𝘮𝘶𝘤𝘩 trust: “We’ve known them for years, it’ll be fine.” 𝘵𝘰𝘰 𝘮𝘶𝘤𝘩 control: “If it’s not in the contract, I don’t believe it.” Both kill value. The best negotiators I work with don’t “hope” for trust. They 𝗯𝘂𝗶𝗹𝗱 it, step by step, like a process. Here’s how they do it 👇 1️⃣ 𝗧𝗵𝗲𝘆 𝗼𝗳𝗳𝗲𝗿 𝘀𝗺𝗮𝗹𝗹 𝘁𝗿𝘂𝘀𝘁 𝗳𝗶𝗿